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Anne Semonin President

Questions and Answers with Aline Marcadet

 

Aline Marcadet CEO Anne SemoninTell us a bit about your own background…

I was born in Biarritz, but my passion for art took me to Paris, where I studied at the Ecole du Louvre and the Sorbonne. After completing my degree, I headed off to Canada as a buyer of fine art. A chance encounter brought me the opportunity to present a music programme on Montreal’s Métropole channel. There I met a range of show business personalities who entrusted me with the interior design of their apartments and townhouses. In 2001, back to Paris, I was keen to become involved in the cosmetics business and got the opportunity to become a shareholder of Anne Sémonin, with whose products and universe I knew and loved. I became the company’s owner in 2003, and created the “Beauty Spa Designer” concept (made-to-measure spas devoted to well-being).

What attracted you to the company?

Being a loyal client of Anne Semonin products and facials, I was attracted by the innovative concept and the amazing results delivered by the products.

How does Anne Semonin differ from other skincare brands?

  • The synergy of essential oils and trace elements that boost the penetration and action.
  • The unique combination of those ingredients together with plant extracts and marine ingredients.
  • The ingenious blend of active ingredients which provide the maximum of efficiency right to the deepest layers of our skin.

Tell us a little more about the ingredients…

Anne Semonin products are formulated with top quality natural active ingredients (plant extracts, botanical oils, essential oils, trace elements, marine ingredients) but also with technology- advanced ingredients (neurocosmetic and biotechnology ingredients). All ingredients are sourced from the highest quality French suppliers. For example we only use seaweed from Brittany, lavender from Provence and sea salt from Noirmoutier.

Who is the typical Anne Semonin client?

The Anne Semonin customer is a sophisticated and demanding lady, a discerning traveller who knows about skincare, who takes care of her appearance and who is looking for visible and long lasting results.

What advice would you give a new customer who is shopping the collection online?

Purchase in confidence! You will not be disappointed as the results that our products promise will exceed your expectations. Which products should we look out for? (bestsellers etc.) The Anne Semonin Youth Radiance Elixir : a radically new generation of skincare which offers the ultimate anti-ageing solution. The ideal skincare partner to reveal your skin’s natural beauty: silky smooth and intensely luminescent ! The Anne Semonin Express Radiance Ice Cubes : one of the Anne Semonin best sellers . A superb beauty pick-me-up for the face. For an instantly radiant complexion and firming effect. Guaranteed to plump up your skin and restore brightness within minutes!

Do you have any high profile fans that you can mention?

We have heard that Gwyneth Paltrow loves our mineral mask. Sharon Stone and Cheryl Tweedy have been known to use our Express Radiance Ice Cubes. Salma Hayek is a fan of the Precious Serum and Huda Kattan loves our Super Active Contour Serum. What’s next for the brand? Keep developing the next generation of products and treatments. Stay tuned for the new Anne Semonin innovations, we have some exciting launches happening this year! 

What is your top skincare tip?

 A good night’s sleep. I also enjoy “ organic” fruit and vegetables, drink herb juices and attend yoga sessions regularly.